Fossil

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Fossil is an incredible and versitile brand for today's youth and young adults. Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The Company's principal offerings include an extensive line of fashion watches sold under the Company's proprietary and licensed brands. The Company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The Company's products are sold in department stores and specialty retail stores in over 90 countries around the world.

Fossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Influenced by and incorporating a fifties Americana design into the brand image in an attempt to target value driven consumers, Fossil's concept paid off and the Company quickly emerged as the leader of a growing industry.
Fossil's renowned designers constantly study emerging lifestyle and fashion trends to bring consumers the most innovative and unique products worldwide while ensuring consistency with the Company's existing product offerings and the themes and images that it associates with its products.