Geico Car Insurance Quotes

Finding GEICO car insurance quotes is easier than you think. Geico has been providing affordable car and truck insurance since the 1930s to U.S. government employees, but it wasn't until the 1970s that it was marketed to the general public. This shift occurred because of the computerization of driving records. Now, communication between Geico and the Department of Motor Vehicles is instant, which facilitates communication if you're involved in an accident.

By now, you've seen the television commercials claiming that "15 minutes could save you 15 percent on your car insurance." The same 15 minutes can be spent online, filling out a form that can be submitted directly to GEICO. Over the Internet, you can answer questions at your own pace. If you need to check your records, you don't have to put someone on hold. It's the easiest and most hassle-free way to get Geico car insurance quotes.

The primary focus of Geico marketing is direct to consumers. This marks a departure from the traditional method of finding new clients for car insurance. Traditionally, car insurance quotes are procured through an insurance agent. In marketing directly to consumers via the Internet or phone, Geico can avoid these extra costs.

By trimming administrative expenses, Geico can better offer car insurance quotes that are some of the most affordable in the industry. This is part of how they can save you 15 percent or more on car insurance. By building brand identity, GEICO is one of the first brands you think of when looking for discount auto insurance rates.