Reebok's United Kingdom-based ancestor company was founded for
one of the best reasons possible: athletes wanted to run faster.
So, in the 1890s, Joseph William Foster made some of the first
known running shoes with spikes in them. The family-owned business
proudly made the running shoes worn in the 1924 Summer Games by
the athletes celebrated in the film "Chariots of Fire".
Over 100 years later, adidas-Salomon AG acquires Reebok
The transaction, which closed on January 31, 2006 marks a new
chapter in the history of the Reebok Brand. The acquisition brings
together two of the most respected and well-known brands in the
worldwide sporting goods industry under one new organization -
the adidas Group. Both brands will benefit from a more competitive
worldwide platform, well-defined and complementary brand identities,
a wider range of products, and a stronger presence across teams,
athletes, events and leagues. Reebok is hotter than ever and deserves
your attention. Check out the best athletic gear, apparel and
footwear in the industry.
